The VirtuIRL team consists of a network of permanent staff, contractors and agencies specialising in a full spectrum of Roblox services.
Founder & CEO
David Statter
With a background in live events and Roblox, David has led marketing and product for some of the platform’s top games, including Adopt Me.
Founder & COO
Rose Niedermayer
A background in managerial and marketing roles working for leading video game and retail brands. She led a team of over 200 event staff at Minecon in California.
Founder & CPO
Josh Ling
​Josh has worked on Adopt Me, Hypixel, and emerging UGC platforms, leading operations and product across teams and ecosystems.
Creative Director
Sam West
A creative director and writer with over 15 years’ experience in games, advertising, and children's media.
Game Design Director
Dan
With 10+ years designing video for mobile and UGC platforms, Dan is an expert in balancing economies with fun experiences.
Producer/Builder
Abbie West
Abbie has been building in the Roblox space for over ten years and has worked on many branded and 1st party games.
Community Manager
LuxxyDev
Growing up on Roblox, Luxxy has worked in community and social media positions for a number of top Roblox games.
Factory Liason
Runchu
Our person on the ground in China with several years experience manufacturing hard goods like toys and accessories.
Factory Liason
Parveen
Having spent her career working in fashion and textiles, Parveen helps us to navigate relations with our Pakistani factories.
Development Consultant
Nico
Creative producer and animation strategist with a track record in digital-first kids’ content and IP development.
Children's Media Consultant
Rob
Veteran children’s media executive with deep experience across TV, animation, and emerging platforms like Roblox.