The VirtuIRL team consists of a network of permanent staff, contractors and agencies specialising in a full spectrum of Roblox services.
Founder & Managing Director
David Statter
With a decade in brand and digital strategy, David has led major Roblox projects, including launching Uplift Games for Adopt Me and developing consumer products pipelines for top creators.
Founder & Operations Director
Rose Niedermayer
Rose has a background in managerial and marketing roles working for leading video games, retail and hospitality brands. She lead a team of over 200 event staff at Minecon in California.
Creative Director
Sam West
A creative director and writer with over 15 years’ experience in games, advertising, and children's media. For five years, Sam has been providing concepts and creative direction for branded UGC experiences.
Producer/Builder
Abbie West
Abbie has been building in the Roblox space for over ten years and has worked on many branded and 1st party games. A talented builder and Scrum master, Abbie is our Lead Producer!
Community Manager
LuxxyDev
Growing up on Roblox, Luxxy has worked in community and social media positions for a number of top Roblox games.