Key Wins & Highlights
✅ Successfully relaunched Sword Factory: Reforged, reviving an inactive community
✅ Achieved top 99.5% ranking for monetized Roblox experiences
✅ Increased player session length to 30+ minutes within the first month
✅ Developed a high-impact community engagement & marketing strategy
✅ Optimized monetization mechanics while maintaining player retention
Reviving & Scaling Sword Factory: Reforged
The Challenge
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Re-engaging an inactive community and ensuring retention post-launch
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Structuring monetization to maximize revenue without hurting engagement
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Creating a launch marketing strategy that would drive organic and sustained growth
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Optimizing game mechanics to encourage longer play sessions and repeat visits
Community Revival &
Player Re-Engagement
A thriving player base was key to success, so we focused on reactivating old players while attracting new ones:
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Rebuilt the Discord community, introducing fresh engagement tactics like live events & giveaways, doing a live stage Q&A the week of the launch.
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Implemented early-access incentives, rewarding returning players for engagement through limited sword skins and gamepass transfers from SFX.
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Leveraged in-game announcements & social campaigns to keep the hype alive and encourage the most active community members to support QA.
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✅ Outcome: Significant increase in community activity & daily engagement post-launch
High-Impact Marketing & Launch Strategy
To ensure a successful relaunch, we created a data-driven marketing plan:
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Partnered with Roblox influencers, securing organic traffic & engagement and released an animated game trailer recorded in-game.
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Ran a phased marketing campaign, balancing pre-launch teasers with post-launch hype and a clear roadmap for upcoming features.
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Developed an event-driven content strategy, keeping players engaged beyond launch week and ensuring leaderboards were prominent.
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✅ Outcome: Sword Factory: Reforged quickly climbed the charts, reaching the top 99.5% of monetized experiences
Gameplay & Monetization Optimization
A major focus was structuring events and updates in a way that kept players returning:
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We fine-tuned core gameplay mechanics and monetization loops to increase session times & revenue:
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Enhanced AFK grind mechanics, extending average session times to 30+ minutes
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Balanced monetization with non-intrusive revenue streams, keeping engagement high
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Introduced premium in-game rewards, increasing purchasing intent without pay-to-win mechanics
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✅ Outcome: Higher player retention, longer session times, and increased revenue
