Our Projects
VirtuIRL began in 2013 as a promotional agency specializing in physical events and direct marketing activations. When the world shifted online during the pandemic, we recognized the growing power of digital communities. Platforms like Roblox, Fortnite, and Web3 became the new gathering spaces, redefining how people connect.
​
In response, we evolved into VirtuIRL—an agency dedicated to bridging the gap between real-world experiences and digital communities. Today, we help brands and creators build authentic engagement across the virtual landscape, bringing people together in ways that feel natural, immersive, and impactful.
​
Here is some of the work our team have completed during our time in this space:
Case Studies
Scaling Uplift Games into a Global Studio
From a small indie team to a globally recognized studio, Adopt Me’s transformation under our leadership involved streamlined operations, efficient workflows, and a world-class marketing strategy.​
We optimized production, QA, and support processes, ensuring faster updates, improved efficiency, and a sustainable studio structure—all while launching the Uplift Games brand to 5 billion+ media impressions.
Discover how we built a scalable foundation for the top game on Roblox.
Optimizing Adopt Me’s Live-Service Model
Sustaining one of the most-played games on Roblox requires continuous product innovation, data-driven updates, and ethical monetization strategies. By refining gameplay loops, enhancing player retention strategies, and optimizing revenue models, we ensured consistent engagement and long-term growth for Adopt Me, keeping it at the top of the Roblox charts.
See how we balanced player retention with sustainable monetization.
Relaunching Sword Factory: Reforged
Reviving a dormant game community is no small feat, but through strategic re-engagement, influencer-driven marketing, and player-centric content, we transformed Sword Factory: Reforged into a top 99.5% monetized experience. The result? A thriving community, long session times (30+ mins), and a highly successful relaunch.
Find out how we turned an inactive game into a top-performing experience.
Expanding Adopt Me outside of Roblox
Beyond the digital world, Adopt Me became a brand with a global merchandise presence. We built a licensing roadmap, secured key partnerships, and launched product lines that expanded revenue opportunities. By managing licensing conventions, industry partnerships, and a dedicated merchandising team, we ensured that Adopt Me’s IP evolved beyond Roblox.
Learn how we turned a hit game into a thriving merchandise empire.
Expanding Train Sim World into Roblox
While at Talewind, David led the development of Train Sim World: Tycoon, a Roblox game designed to introduce younger players to the Train Sim World franchise.
​
By adapting the brand to a tycoon format, the game provided an accessible entry point that fit Roblox’s audience while avoiding competition with established simulator titles. This approach engaged young players and encouraged long-term brand adoption.
Discover how we helped bring Train Sim World to a new generation on Roblox.
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)